Industry News | Andy James Signs With The North Face

Big moves for snowboardings most wanted, Andy James...

Always good news when an Australian rider joins forces with a leading global brand. More opportunities to see them thrive and do what they do best.

The North Face, the world’s leading outdoor brand, welcomed Australian snowboarder, Andy James, to the Australia and New Zealand athlete team.

Andy is well known amongst the snowboard community for his style and creativity in the park and on the streets, Andy has turned heads for years in the Southern Hemi snowboarding scene. Now on a mission to take over the global snowboard scene for world domination.

Image: James North

“Andy James’ style and drive are unmatchable, and his commitment to community and
snowboarding culture ensures his positive impact is felt across the entire industry. Andy’s
passion for snowboarding and enthusiasm to work as part of a team makes him the perfect
addition to the squad.” Sarah Hunt, Head of Marketing, The North Face Australia & New Zealand.


“Being part of The North Face gives me the freedom to grow with snowboarding and be
creative with that direction. Being part of a brand that supports different aspects of
snowboarding is special, as it connects people and supports the culture positively, so I am
hyped to be a part of that.” Andy James, The North Face Team Athlete.

Image: Jennifer Lang


Andy has been a part of world-renowned jam-style competitions including Holy Bowly, Bush
Doof and Superpark and has featured in countless video parts filmed all over the globe.

Looking forward to seeing what The North Face and Andy create together moving forward!

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