Iconic Aussie Snow Brand Goes Global

Rhythm Japan has now joined forces with global group evo, handing over 100% of shares...

Big moves on the business front. Aussie snow experts and Snowy Mountains locals, Matt Hampton and Mick Klima just locked in a deal to take Rhythm Japan global by joining forces with leading global group operating in snow, outdoor and experiences market evo.

Evo will become the parent company, owning 100% of the Japanese business, with the existing Rhythm shareholders becoming part owners of evo, acquiring some tasty shares as part of the deal. Well played.

Mick and Matt launched the company back in 2005 with a goal to increase accessibility to gear required to ride Japan’s unique snow conditions. The group now has 7 store locations in Niseko, Haukba and Furano and has grown significantly while stay true to its roots through community involvement.

“When we started Rhythm Japan in 2005, a core value was, and still is, to be limitless. This partnership with evo is testament to that,” said Hampton. “I see many similarities between the businesses including a focus on community and a commitment to creating epic experiences. Each business has strengths that will complement each other and make our shared future better”.

Echoing Hampton’s sentiment, Bryce Phillips, Founder and CEO of evo comments:

“The first time I set foot in a Rhythm location, I felt something different, something special. Years later, I met Matt and some of the Rhythm team and we quickly became close friends. I had a strong inclination that we’d end up working together given our shared foundation when it comes to core values, culture and commitment to making communities stronger. evo and Rhythm are kindred spirits, and we are grateful to have the opportunity to join forces with the Rhythm family.”

Big party in Cooma this weekend?!


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