Snowboarders going in for snowboarding! The X Games welcomed today Scotty James into their corporate world today, joining the company as an investor and brand advisor.
What does that mean? Essentially Scotty is now liaising with X Games on how to continue to strengthen the X Games comps moving forward. Which is unreal!
Also, Scotty will act as a brand advisor, to build the X Games business up! And also partnerships.
NO MORE YUNG GRAVY AND TWITCH TAKEOVERS.
Best news is, Scotty is still set to compete, so will be making sure it’s perfection for the athletes moving forward.
Scotty isn’t the first X Games athlete to step into a business role with the recent announcement that skateboarder Tony Hawk (a 10-time winner of the X Games) has signed on as a brand steward and investor.
“Scotty is one of the hardest working and most accomplished athletes in action sports and his perspective brings tremendous value to X Games as we grow this iconic action sports brand,” MSP Sports Capital CEO and X Games executive chairman Jeff Moorad said.
What does Scotty have to say? “I’ve always felt that X Games provides the biggest stage in action sports which is why I made the decision to join the group of advisors in developing the business part of the exciting new chapter. I hope to continue to build the X Games legacy in the action sports arena and shape the future of the business. I’ve always loved competing in Aspen and hope that the athletes to follow will be able to experience and enjoy the competition as much as I do.”
