When Burton launched their ‘Step On’ system to the world a couple years ago, there was a lot of marketing hype around it. It’s cool, but is it core?
For those not familiar, it’s a new boot to binding system that’s fast, easy and by far the most innovative to come out of the industry so far. The two big product benefits are ‘speed’ – getting off the chair right into riding. Secondly, ‘Performance’ – The heel to toe connection puts pro-caliber control where it matters most, providing effortless connect for riders’.
Perfect for the rider looking to keep up with his skier bro’s, or to get that extra lap in for his seasonal black diamond run count or for the tech head nerd who MUST have everything.
But what about the normal day to day snowboarder? Those lapping the park 50 times a day, mobbing the mountain with their crew or in constant pursuit of the perfect powder day.
Well, if there’s anyway to tell if there’s proof in the pudding, it’s looking at what the pro riders are running day to day. At the end of the day, they’re not going to sacrifice their equipment for some gimic or fad. They need to perform and ride their best, which means they need the equipment that works best for them.
We’ve compiled a bunch of evidence that Burton Team Riders do in fact run the Step On system. Seems legit?
Mark McMorris…What else do you need for proof than this? Lapping the park like a king, stepped ON.
Neils Schack, one of Burton’s Global Street riders gets creative with Step On’s in the park…Opening a new approach to riding?!
Maria Thomsen from Canada is all over it. Proving Step On’s do not hinder on one’s style. Respect the flex.
Aussie Jye Kearney loves to get creative, mainly outside of the resort. Here he is seen in the “streets” stepping on into a line. Attempt after attempt, Step On’s save time and hassle to get back on the board to try again.
Raibu Katayama oooooooozes style. Showing that, there’s no compromise to looking good on the board with a set of Step On’s. If anything, it could well be adding too it…
Another rider that needs perfect equipment under his feet is Clemens Millauer. This clip of him in the park, is the proof that you can hit jumps, rails and other features confidently with the Step On system.
Keen to learn more about Step On’s or grab a pair to give it a go this winter? Click here to have your mind expanded.
Pretty late with this, but… the question remains. Suppose Burton requires some of their pro team to ride some days with StepOn to help promote it (they do), in order to convince us of this very thing, that their pros them. So we need to look deeper that a few IG posts to know that they prefer using them. Are any pros using them in comps, where it matters most? How about for full video parts or at least a significant portion of them? Basically, are we seeing them ride them when it counts, not just for a few crap snow promotional filming days?
I’m here because I’m considering making the VERY expensive move to them. However, I’m a big mountain rider and want to know if I’m going to bust their most robust and expensive setup, the Ion and X Re:Flex, which retails at more than a grand, board not included! Questions around high torque and force generated from big drop landings and high speed spills remain. I suppose one could plan to lean on warranty claims for such issues, but I’ve been denied on such claims before (though not with Burton, and yes, I break a lot of bindings). Still, it’s a lot to invest to guess how robust the are. They need some big mountain riders using StepOn in AK to show us it’s a setup to trust for that. And if they happen to be looking for any testers, my hand is up high. Just saying…